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Social Media: The Way to Brand Yourself, Get Noticed, and Get Ahead

Posted By Bridget Brennan, Wednesday, November 5, 2014

As promised, I’m back and excited to follow up with you on how to enhance your social media brand. As you may recall, my first Blog post covered what a personal social media brand is and why it’s valuable. In case you haven’t had a chance to read the post, I will summarize for you: Personal branding is essentially the practice of selling yourself and your value to the online community, which is important because this brand could be your first or only impression to those who matter. In order to achieve a strong, memorable social media brand, I encourage you to follow a three-step approach: Define It, Earn It and Promote It. Now that you’re caught up, let’s get started on Step 1:

 

Step 1: Define Your Brand

Define what you want your online personal brand to be. Begin by asking yourself: What are you passionate about? How do you want to be perceived (or dare I say labeled as) by your audience? What do you want to be remembered for? What talent, experience and knowledge do you possess that you want people to associate with you?

Next, think about words that you want to be linked with your brand. For example, when you think of Oprah Winfrey, you may think of “media mogul”. When you think of Steve Jobs, you may think of “innovation”.  If your list of words seems short, find the LinkedIn profiles or online biographies of those you want to emulate. More than likely, you will find several fitting words that ignite your creativity.

Lastly, craft your tagline. Think of your tagline as a sound bite summarizing who you are and what you have to offer. For example, take one of the 10 HR professionals on HRE’s 2014 “List of HR’s Most Influential”, Naomi Bloom. Bloom is a Managing Partner at Bloom & Wallace, but she strategically brands herself as a strategic advisor, market influencer, blogger and speaker for HR technology. Bloom could brand herself as a managing partner at Bloom & Wallace, but unless you are familiar with the company, you might not know that she is an expert in HR tech. Another example is William Tincup, one of The Huffington Post’s “Top 100 Most Social HR Experts on Twitter”. Tincup could easily brand himself as the CEO of Tincup & Co. That’s a pretty hefty title, eh? Instead, he brands himself as a leading thinker on social media application for HR (no surprise here) and expert on adoption of HR technology. Tincup, like Bloom, brands himself not for what he does, but for the value he provides to the HR community.

The process of defining your brand is not a swift one; you will need to perform self-reflection and assess your career aspirations. Once you feel that you have formulated a strong brand statement, test it out with colleagues and friends. Ask them if they believe your statement is a true manifestation of you or if they would describe you differently. You may have to tweak your statement several times, but the final product will be unique and true. Only then will you be able to move forward to Step 2: Earn Your Brand. That said, check back on the Blog for my next post!

 

~Bridget Brennan

 

References:

  

Photo Credit:

Brand You: Communicating the Value of Your Personal Brand, American Society of Interior Designers. http://icon.asid.org/index.php/2013/08/02/brand-you-communicating-the-value-of-your-personal-brand/

  

Bridget’s Bio

www.goshrm.org/member/bridgetbrennan1


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